Reveal your most valuable idea before you launch.

LeLoupe is a new way to test content, product concepts and pricing.

See the emotional impact on your audience, so you build a brand people never forget.

Find out how

How it works

Bring your ideas

Content, concepts or options to price.

Pick your tests

Ready made, from proven research.

Effectiveness
Reaction strength
Price range
Value rank

See what lands

Share the link, then read the results.

Your ideas +
our lenses =money in the bank.

The same science billion-dollar brands use is now at your fingertips, so you never leave money on the table again.

Built on proven research methods.

Our tests are ready made from established research. No questions to write.

An established advertising copy testEffectivenessScales for new information, relevance, appeal and useEffectiveness is built on its scales, so you see which piece does its job, not which one the room likes best.
Russell’s circumplex of emotionReaction strengthJames A. Russell, 1980 · word ratings from Warriner, Kuperman & Brysbaert, 2013Feeling words placed by how pleasant and how stirring they are, so we measure how people feel, not what they think.
Van Westendorp’s price sensitivity meterPrice rangePeter van Westendorp, 1976 · in LeLoupe’s wordingFour price questions that show the range people say they’d pay and the balance point between too cheap to trust and prohibitive, so you start from what people say they’d pay, not a guess.
Gabor–Granger pricingPrice rangeAndré Gabor & Nobel laureate Clive Granger, 1960s · ordered against anchoring (Tversky & Kahneman, 1974)If you have prices in mind, people are asked whether they’d buy at two of them, only after the open price questions so your number can’t sway them, so you see how many say they’d buy at your own prices.
Best-worst scalingValue rankJordan Louviere, 1990sPeople pick the most and least worth paying for from small sets, so options are weighed against each other, not rated alone, and you see which are worth building or charging for.
Leaders, fillers and killersValue rankRamanujam & Tacke, Monetizing Innovation, 2016 · table stakes after Noriaki Kano, 1984Each option sorted into what leads, what fills, what puts people off and what most would be disappointed not to get, so you see which options are worth building or charging for.
Anytime-valid statisticsSignal foundHoward, Ramdas, McAuliffe & Sekhon, 2021; Waudby-Smith et al., 2023Check your results as often as you like. A winner is only called when one is clearly ahead, so a lucky streak is unlikely to pass for a lead.

So you can…

See which content could go viral and which will flop, before you post.

Our Content Effectiveness Test gauges how well a piece performs across a range of criteria: relevance, brand appeal, memorableness, how new it feels, and more.

So you can post the piece that does its job best.

For marketing, growth, and product teams that refuse to be forgettable.

Based on the same research questions billion-dollar brands use.

Content Effectiveness Test

Make them feel something. And make it the right something.

Our Emotional Impact Test reveals how strongly people react to each idea, and how much of that reaction is positive or negative.

So you can see which content and ideas will make them obsessed with you. And protect yourself against a potential PR nightmare.

For brands and products who want to make something that moves people.

Russell’s circumplex of emotion, James A. Russell, 1980 · word ratings from Warriner, Kuperman & Brysbaert, 2013

Emotional Impact Test

Stop guessing when it comes to your most important decision.

Our Price Appraisal Test finds the price range your customers will happily pay, so you can find your best-revenue price and maximize your ROI.

Most brands are leaving money on the table. Don’t be one of them.

For founders and product teams setting a price, and marketers testing if a premium look earns a premium price.

Van Westendorp’s price sensitivity meter, 1976, in LeLoupe’s wording. Gabor–Granger pricing, 1960s, ordered against anchoring (Tversky & Kahneman, 1974).

Price Appraisal Test

Only build what people will pay for. Never waste a dollar, sprint, or quarter again.

Our Value Ranking Test asks which options people would pay for, then sorts and weights every option against the others into Leader, Filler, Cut it, or Table stakes.

Revealing what ideas you can charge for, which are table stakes, and which ones to cut.

For builders who want a product nobody can say no to.

Ramanujam & Tacke, Monetizing Innovation, 2016 · Table stakes after Noriaki Kano, 1984

Value Ranking Test

Put your best idea forward.

Back the winner

“I just like this one better.”

“Its Effectiveness score is rated Strong.”

Price from a range

“Let’s try $50 and see.”

“68% say they’d pay $62; 3% call it prohibitive.”

Protect the brand

“We don’t want to offend anybody.”

“People love it: 61% of word picks strong and positive, 7% negative.”

Quotes and results are examples, with made-up respondents.

Back the idea that wins, at a price people say they’ll pay.

Example results from made-up respondents, Content effectiveness: six pieces of content with their Effectiveness scores, from 77.0 Strong down to 58.2 Weak, each part shaded green to red.

Create your free first test.

Free during early access. Ask the people who already love you: they know what makes you special.

See sample results

Sample tests

EffectivenessReaction strength

Content effectiveness of social posts

Picklane: social posts · 180 respondents

Effectiveness score
Your Saturday Back
79.5
Picked Like You’re There
68.1
Fridge Rescue
62.8
Take this testSee the results
Price rangeReaction strengthValue rank

What people say they’d pay for meal concepts

Meal concepts from local restaurants · 150 respondents

What they say they’d pay, middle answers
Grain bowls
$16–$24
Dinner kits
$20–$30
Bakery bread box
$7–$11
Office salad boxes
$11–$16
Sunday soup bundles
$25–$37
Mystery restaurant box
$27–$37
Take this testSee the results
Value rankPrice range

Which add-ons are worth paying for, and at what price

Wayloft: travel pack add-ons · 160 respondents

Value rank, and what they say they’d pay
Lifetime Repair
+56$34.50 max
Packing Cube Set
+30$39.50 max
Detachable Sling
+10$49 max
Recycled Fabric
−21$18.49 max
Moss Colorway
−72$10 max
Laptop Sleeve
0$35 max
Take this testSee the results
Price rangeRankingEffectiveness

Pricing a product line

Kindling Lane: new flavor pricing · 200 respondents

What they say they’d pay, middle answers
Black Garlic Chipotle
$10–$15
Green Mango Serrano
$8–$12
Smoked Peach Habanero
$12–$17
Take this testSee the results
Questions

What people ask before their first test.

I don’t have a research budget.
It’s free during early access, and you send the link to people you already reach.
I don’t have many respondents.
30 shows big differences; close calls need more. LeLoupe suggests a number based on how alike your ideas are.
Won’t my followers just be nice?
Often, yes. Include a piece whose result you already know, as a baseline.
Are the prices real?
They’re what people say they’d pay: a starting range, not a price tag.
How long does it take them?
A few minutes each, on any device, with no account.